Why elacora Exists
Our story starts with recognizing that the real estate development business tends to be cyclical, with peaks and valleys of activity. A few very smart and well-funded individuals look to acquire select properties at discounted prices during down times, planning to complete them when markets strengthen again. One of the very best of these is Marcel Arsenault, whose principal company, Real Capital Solutions, is based in Louisville, Colorado. Through a subsidiary company, Condo Capital Solutions, Mr. Arsenault (no relation to Lee) and his partners took a position in a wonderful development in Jacksonville, Old San Jose on the River, that had fallen on hard times and was sitting uncompleted at 5000 San Jose Boulevard.
By and by, the time came to resurrect this community and finish it out. There was intense competition between Jacksonville home builders to be selected for the prestigious opportunity, offered by this internationally-known company, to restore Old San Jose on the River to its rightful place as an extremely desirable place to live. Lee Arsenault and his team at New Leaf Construction, Inc. won the competition to build all the homes needed to complete Old San Jose on the River. He turned to this project with his normal enthusiasm and built the 32 planned-for homes as fast as Victoria Robbins Realty could sell them.
Construction at Old San Jose is finished now, and you can see for yourself how well it turned out. However, there’s more…
How elacora Was Born
Real Capital Solutions formed another subsidiary company, Home Builder Capital Solutions, to find more stalled developments of single family detached homes across the country, and enlist local builders and local sales agencies to work together to complete and sell them. A remarkable young man, Brian Paul, who was living in Jacksonville at the time and was familiar with the story of Old San Jose on the River, had conceived the idea, brought it to Marcel Arsenault and subsequently put together the business plan to mobilize the HBCS concept in the form of elacora. Some of the same individuals who had worked on the Old San Jose on the River project moved over to the new elacora organization. Since the Old San Jose project had gone so well, it was only natural for them to ask Lee if he and his team would like to become their exclusive home builder for elacora communities in the Jacksonville area. They also asked Vikki Robbins if she and her sales agents at Victoria Robbins Realty would like to become the exclusive elacora sales agency here. Of course, both Lee and Vikki were delighted to accept!
That’s when Lee organized New Leaf Homes, to go along with New Leaf Construction, to do the building work for elacora. So now, Lee Arsenault, operating as New Leaf Homes, is the exclusive Jacksonville-area builder for elacora.